These days, partnerships between brands is the thing : Nike+Apple, Adidas+Polar… and now Reebok+Sony Ericsson
Actually, at the moment, these joint ventures only involve advertising… for running to music!
The photo was taken in India (yeah, yeah, even in India they run to music) during my trip there..
Any day now, France and the rest of the world?
In any event, it’s very interesting to see more and more running wear and audio equipment manufacturers getting together round sport to music. Of course I love it !