Reebok launches a new website for runners: Runeasy!
Sebastien, from Reebok, talked to me about it on our Paris Marathon Expo.

So, what is Runeasy? It’s a website that offers you several options…
- Share your runs
- Look for a route near your home
- Share pictures
- And share your music Playlist ( that’s the one that interests us the most )
The idea is to enjoy running while running! “ Run easy’’
I find the concept really interesting , especially the playlist sharing (a big topic of conversation ) Reebok wants to create a kind of Myspace for Runners. It’s a good idea but they’ll have go further…and above all to find a way of using something other than the Itunes Store.
The advertising video is really funny.

What do you think ?