Here’s some rather interesting news. Adidas is going to sell music on the Internet.

According to the Digital Music News site, Adidas is currently preparing a platform for selling music on the ` Net.
It seems that the platform will be ready for September.
This news is interesting when you look at Reebok’s Runeasy initiative and, obviously, Nike+…especially when added to the fact that Adidas has launched a cellphone GPS system for running. One wonders whether Adidas isn’t soon going to copy Nike+ by bringing out a device for running as well as the music to go with it.
Watch this space!