As shown on Yablog, Nike+ isn’t just for brilliant runners and great sportmen.
Basically, it’s also for those who want to run to stay or get back in shape and be motivated the whole way there.
The evidence is in the new advert from Nike+US.

The speaker in the advert says he doesn’t like running, that he’s not a runner, that running sucks…but he runs because it’s good for his body and that music motivates him :)